This week we are blogging about our personal heroes. Who’s yours?

by: Jason

Who: Douglas Rushkoff

Occupation: Media theorist

Most notable accomplishments: Coined the terms “viral media”, “digital native”, and “social currency”

Prizes & recognitions: Rushkoff Serves on the Board of Directors of the Media Ecology AssociationThe Center for Cognitive Liberty and Ethics, and is a founding member of the Advisory Board of The National Association for Media Literacy Education and

He is the 2004 winner of the Neil Postman Award for Career Achievement in Public Intellectual Activity.


Like the ocean and the weather, our society has been networked together through the media, economic, and telecommunications infrastructures. We experience ourselves in a kind of fractal, with our television screens displaying images of television screens with television screens. And our interconnectedness allows for remote high leverage points: a single, tiny media event in a remote location – like a camcorder capturing the beating of a black man by white Los Angeles cops – can lead to full-scale rioting in 12 American cities.

Links: Check out all the articles on his website, watch his appearance on the Colbert Report, or view one his three Frontline specials, linked from the video page.