Sweeten Up Your Eye Candy With These Layout Elements

What if you could drastically improve the impact of your posts?

Use these principles to make sure your readers are drawn in by your content.

Highlight key points.


Presentation matters.

Don’t be afraid to invigorate your layout with bold, eye-catching formatting to draw attention to key concepts (yep — like that idea above). Attention is often gained when the reader gives an initial scan of your content, so a uniform “wall of text” may not draw them in as readily as a layout that showcases some intriguing points that make them eager to read on.

Bold color and stand-out copy can work wonders for grabbing some initial attention. Once you have that, don’t be shy about guiding attention with other elements! Which leads us to our next point…


Subtle animation effects can work wonders. By directing the attention of your reader, you guide them smoothly through your content. With a simple build animation, you complement their natural eye movement from left to right, top to bottom… if you’re working with the reading pattern of English, that is (since other languages flow in different directions).

Use hero images.

Draw focus to a key point with a bold, full-width photo.










Recap elegantly

What did your reader just learn? Make the experience enjoyable and memorable by recapping in a concise and engaging way.

Today, you learned these key principles:


Highlight key points




Use hero images

Congrats! You’re off to a great start.

You’ve learned some great principles to get started! Make sure to do your content justice by using these principles in moderation. You don’t want to overdo it. You just want to sweeten up your ideas with occasional complementing eye candy.

Have fun! Oh, and don’t forget to wrap up with a call to action…

Want help with the look of your content?

Glad to help. Just reach out to us and let us know what you need.


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