Should you include people in your website photos?

Great Q! Let’s start with reasons to avoid people in photos.

Cons Against Including People In Photos

• It’s lame. There is a strong push against stock photography, these days — or anything resembling it. Be extremely careful not to look inauthentic.
• It takes more work. It can be more resource-consuming than you think to get just the right shots.
• You need model releases. Did your model sign a release form? Hope so!

Pros For Including People In Photos

• It can help guests to see themselves in the scene. It can be very persuasive to see a shot which makes you feel like your toes are in the sand, right there at the hotel. 1st-person shots (or the like) can be great for this.
• It’s persuasive! If at all possible, include the smiling faces of people who have shared positive testimonials. It means a lot! We enjoy this tool called Flip for just such an occasion.

Either way, try to have fun and to infuse personality into your photos. Have fun!